POLLY'S SHOW ROOM
Anna de Jong
WE LIKE ART WALLS
Vous etes ici, Amsterdam
23-11 t/m 02-12, 2012
Anna de Jong
Dagmar van Wersch
Kunstvlaai ‘INexactly THIS’
Amsterdam 23-11 t/m 02-12, 2012
The cuts in the cultural field in 2012 formed the inspiration for the presentation by Polly’s Picture Show during the festival Inexactly THIS. During this period the government pulled back and subsidies and funding for art melted down. The awareness grew that cultural institutions needed to find innovative ways to survive and stay healthy. Polly’s Picture Show took this opportunity to experiment with new forms of presentation. We based the spectacular arrangement of our booth on the idea of ‘The (commercial) Showroom’.
Polly’s Showroom featured differently shaped plinths and rotating platforms manufactured entirely out of wood. On these pedestals the works of young artists are displayed as trophies. The entire presentation is reflected by a wall of mirrors in the back of the showroom. In the background elevator music is playing.
The audience can choose to view and judge the works independently, or interpret the entire showroom as a Gesamtkunstwerk. It is clear that because of the unusual way of presentation the independent works are rendered unstable. They relate to each other and influence each other and start to change meaning.
It stay’s ambigous weather the showroom should be interpreted as a humourous parody on the commercial art world, or as the stylistic and innovative way of presentation we’ve all been waiting for.